VirusLab is an experimental design + fashion label which contaminates the codified repertoire of men’s urban clothing using the technology and performance factor of extreme sportswear. The result is Techno-Tailormade (TTM™) items.
Product
VirusLab
Techno-Tailormade
Product
VirusLab
Techno-Tailormade
Design as problem-solving characterizes VirusPlus. The approach is viral, the effort compact. A virus is a small infectious agent that can only replicate itself inside a living cell, radically altering its structure; VirusPlus is an experimental design + fashion label which contaminates the codified repertoire of men’s urban clothing using the technology and performance factor of extreme sportswear. The result is Techno-Tailormade (TTM™) items. TTM™ is not sportswear. It’s not tailoring in the traditional sense of the term, either. It uses sports solutions – breathable meshes, waterproofing, tape, functional hidden pockets, unbreakable buttons – for the type of clothing a tailor would make. This means that sewing machines, needles and scissors have been craftily adapted to work with man-made, state-of-the-art fabrications. The process of contamination is radical as it is irreversible: as the DNA of activewear and formalwear mingle, the morphing of tailoring and performance creates new clothing categories. Virusplus is 100% made in Italy with the best performance fabrics produced worldwide. It addresses men with an active lifestyle who look for items that are reliable and durable; men who want to dress up without sacrificing the comfort of the sportswear they’ve worn while growing up. Far from making the worlds of tailoring and sports collide in a purely superficial, unsubstantial way, VirusPlus aims at writing a new chapter, from the inside.
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