Change Design works virally by contaminating the brands it comes in contact with, transferring knowledge and genes between different fields which are sometimes thought far from each other.
The contaminations aren’t merely material, they are also cultural. They are vital energy: the only way to give life to new concepts. Like a virus resistant to antibodies owing to its ability to change and adapt itself, the projects that incubate more contaminations from outside last longer in time.
Italia Independent
Stores Concept
Made in Italy, style and originality are the key words for I.I. retail philosophy, that is emphasized on the Brand motto ‘Being independent means writing your own story every day’, which finds a place in every single location.
Made in Italy, style and originality are the key words for I.I. retail philosophy, that is emphasized on the Brand motto ‘Being independent means writing your own story every day’, which finds a place in every single location.
Italia Independent
Stores Concept
Italia Independent
Stores Concept
After the first Italia Independent showroom opening in Saint Tropez, many other stores opened all around the world, featuring a minimal, yet original format which changed based on the store’ different location. Mostly of them are situated in vital areas, or in the historic centers – for instance places as Soho in NYC, Galleria Montenapoleone in Milan, via Lagrange in Turin – reflecting the attitude of the brand by adding emphasis to neighboring businesses throughout their unique design. Technological innovation, research into new materials and attention to detail have characterized the retail design direction, which want to be the main inspiring place and the moving force of the brand.
EXR Korea
Art Direction + Rebranding
The re-branding of the Seoul based sportswear brand, started mixing standard elements with innovative features. ‘Excelerate your style’ became the Brand’s claim, enhancing the affinity with the motorsport world and its attention to Dynamic sports and urban city lifestyle
The re-branding of the Seoul based sportswear brand, started mixing standard elements with innovative features. ‘Excelerate your style’ became the Brand’s claim, enhancing the affinity with the motorsport world and its attention to Dynamic sports and urban city lifestyle
EXR Korea
Art Direction + Rebranding
EXR Korea
Art Direction + Rebranding
The first step was changing from PROGRESSIVE to PERFORMANCE the brand’s entitlement, and right after working on the Brand Manifesto, in order to define a strong IDENTITY, a new collection’ structure in terms of products, and a clear and tenacious marketing strategy, as well a brand new retail approach. The re-branding procedure brought EXR to the opening of the first flagship store, which opened on Fall 2015 in Gangnam, Seoul, Korea. THE X HOUSE wants to be a HUB where collaborations and special projects found a place. Involving different brands – from spectacles to bicycles – must be considered as a pillar of the rebranding process, creating limited edition products all born from the same attitude. The intention of the Creative Direction is to mix styles and different typologies of products – whole with the same sporty design-oriented approach – in order to create a well-distinguishable mark. Going deeper with the contaminations and setting up international collaborations with various artists, illustrators and designers -among these: Krink, Cleon Peterson, Luke Pelletier, 108, (Cinelli), LiKeMinded Studio and many others – EXR converts into a unique Light Luxury Brand.
Mumm Reims France
Champagne Pack
MUMM 3D, an innovative package which highlights “Tradition and Innovation”, the duality at the heart of the Maison Mumm, is also the secret of Cordon Rouge, a subtle balance between freshness and intensity.
MUMM 3D, an innovative package which highlights “Tradition and Innovation”, the duality at the heart of the Maison Mumm, is also the secret of Cordon Rouge, a subtle balance between freshness and intensity.
Mumm Reims France
Champagne Pack
Mumm Reims France
Champagne Pack
The idea for the metal tridimensional packaging for Mumm was born from the impression of combining the bottle itself and the trophy, as it is commonly used onto the winner’s podium. The 3D printing technology has allowed the definition of a veritable metallic ‘sculpture’, which is similar to a kind of cup where the Champagne is stocked inside, integrating pack and content in a different way, like the frame and the engine in a car or in a motorcycle, where they’re connected and where both elements work together. 3D printing technology plays an Avant-garde role in terms of technology, because it’s radically changing the design process where powder is overlaid following the computer generated pathway, which in a certain way reminds the dynamism of bubbles of champagne. The design development aims to visualize the flow, like being on a wind-tunnel, where sport cars are used to be tested, to achieve the maximum engineering performance.
Pirelli Pzero
Art Direction
From 2009 to 2012 we curated the artistic direction of the Pzero Project. A brand extention of Pirelli dedicated to sportswear.
From 2009 to 2012 we curated the artistic direction of the Pzero Project. A brand extention of Pirelli dedicated to sportswear.
Pirelli Pzero
Art Direction
Pirelli Pzero
Art Direction
From 2009 to 2012 we curated the artistic direction of the Pizero Project. A brand extention of Pirelli dedicated to sportswear. During this period we took care of the men's and women's clothing, footwear and accessories collections.
NO KA’OI
Athleisure Collection
NO KA ‘OI is an ACTION COUTURE brand. NO KA ‘OI is designed for fashion-forward women who are unwilling to compromise on style when dressing to practice yoga. But, NO KA ‘OI is not just about yoga, it is about a way of life…
NO KA ‘OI is an ACTION COUTURE brand. NO KA ‘OI is designed for fashion-forward women who are unwilling to compromise on style when dressing to practice yoga. But, NO KA ‘OI is not just about yoga, it is about a way of life…
NO KA’OI
Athleisure Collection
NO KA’OI
Athleisure Collection
The brand new NO KA’OI Yoga collection speaks a completely female language. NO KA’OI mixes in an innovative apparel code both comfort and style. NO KA’OI means excellent in Hawaiian. Excellent thought as the research, the aiming that conduces to a quality made of glamour elements linked to the performance. ‘Natural’ camouflage prints, avant-garde volume outfits, precious embroideries and innovative unconventional high-tech materials are the perfect blend for this new sperimentation.. Yoga come ‘om.
