Change Design works virally by contaminating the brands it comes in contact with, transferring knowledge and genes between different fields which are sometimes thought far from each other.
The contaminations aren’t merely material, they are also cultural. They are vital energy: the only way to give life to new concepts. Like a virus resistant to antibodies owing to its ability to change and adapt itself, the projects that incubate more contaminations from outside last longer in time.
Dainese
Scott Campbell Capsule
During the Karl Lagerfeld Pirelli calendar launch in Moscow, Renato Montagner, commissioned artist Scott Campbell to create two signature projects. To engrave a Ducati Diavel tire and to design a special edition bike jacket by Dainese. In the summer of 2011, Campbell began working on these pieces in his Brooklyn studio in New York.
During the Karl Lagerfeld Pirelli calendar launch in Moscow, Renato Montagner, commissioned artist Scott Campbell to create two signature projects. To engrave a Ducati Diavel tire and to design a special edition bike jacket by Dainese. In the summer of 2011, Campbell began working on these pieces in his Brooklyn studio in New York.
Dainese
Scott Campbell Capsule
Dainese
Scott Campbell Capsule
The genesis of the project began this past December in Moscow at the 2011 Pirelli calendar launch. Campbell met up with his friend Alessandro Simonetti, an Italian photographer, who introduced him to Renato Montagner, Dainese’s Art Director and founder of the Changedesign creative agency. “It was cool to be among friends and we definitely bonded because it was minus 4 degrees outside,” Campbell recalled. “When Renato said he worked with Pirelli and Dainese, I said, ‘That’s my whole world, that’s everything I spend my money on right there, the holy trinity.’” Indeed, for bike lovers, the triumvirate is as much the holy grail of engineering as it is the chic index of distinctive branding. Montagner’s brainstorm to “ride on art” led him to commission Campbell to “tattoo” customized tires. Campbell was also asked to design an accompanying Dainese leather jacket, which, he admitted, made him more comfortable because it harkened back to his early days of scrawling on his punk friend’s jackets; it represented an evolution of sorts, from teen dalliance to adult couture. “I was thinking of asymmetrical patterns, kind of Mad Max style, so that the jacket tells a narrative the way a body covered in tattoos does,” Campbell explained. He said he planned to use different techniques – laser engraved leather, embroidery, stitching and silk screening – to add depth and character to the finished piece. “It’s that sensibility of a texture and a narrative across the whole jacket. It’s just layers and layers of stuff.”
Issey Miyake
L’Eau d’Issey Sport
Defining a new code made of contrasts between colors and materials, in order to have a new image representing seduction and neatness, energy and strength.
Defining a new code made of contrasts between colors and materials, in order to have a new image representing seduction and neatness, energy and strength.
Issey Miyake
L’Eau d’Issey Sport
Issey Miyake
L’Eau d’Issey Sport
The challenge has been to build a bottle able to speak a sport language in an elegant way. A lot of steps needed to the style definition: a first research around the blue color – the color of extreme sport like surf, kyte surf, and sailing, another study about the performances of machines and sports. And then an examination about the potentialities and the mixtures of materials that had carried to the choice of the gray glass for the bottle, of a special lasered rubber for the cap and of cromium plated metal for the booster. An essential, but bold, graphic language has been chosen to close the project. As a result a perfect balance between techology and design.
Corso Venezia 1
Milano
A new home for Pirelli’s “rubber soul”, a sign that pays homage to the city and its industrial traditions, where the “p. lunga” has strong roots that reach back for over a century.
A new home for Pirelli’s “rubber soul”, a sign that pays homage to the city and its industrial traditions, where the “p. lunga” has strong roots that reach back for over a century.
Corso Venezia 1
Milano
Corso Venezia 1
Milano
All the collections and the Pirelli PZero special projects are on display, among iconic two and four-wheeled vehicles and Formula 1 video walls. In this way, the outside blends into the interiors, which in turn point to the history of Pirelli and its industrial genes, in an endless trail of tracks and references. Among the structural innovations, the Workshop, the soundproof wall, the rubber carpet, Robostock (the first robot stockroom keeper), Bruno Munari’s Meo Romeo cat, the airbed fitting rooms and the sailing deck. A number of services and special projects made their debut at this opening. Starting with “P. spoke”: the tailor’s shop for made-to-measure sneakers; the first with leather soles, and completely reversible, like socks. The gum design area features a succession of projects in which the PZero know-how will add to other brands. First up there’s the Borsalino tyre hat, and a cinturato Pirelli Valextra luggage set. Gum design’s guest of honor was the artist Scott Campell’s with the Holy Trinity project, for which he has created the first tattooed Diablo Rosso II tyre for a Ducati Diavel, and a jacket co-produced with Dainese.
Ferrari
F150 seat concept
When Italia Indpendent Art Director we had the opprortunity to wotk at Ferrari F150 seat design concept.
Based on our expertize in motorsport the project was exploring new technical solution and a more "body inspired" language
When Italia Indpendent Art Director we had the opprortunity to wotk at Ferrari F150 seat design concept.
Based on our expertize in motorsport the project was exploring new technical solution and a more "body inspired" language
Ferrari
F150 seat concept
Ferrari
F150 seat concept
Inspired by the experience gained in the world of motogp, our project aimed to create an interface between the driver's body and the car in a more dynamic and proactive way compared to the classic seats.
Valextra
Travel Collection
Lightness and resistance are the key elements of the project: the eternal stress points when it comes to contemporary travel gear. The project result is a mix of modernist luxe and ultra-performing understatement.
Lightness and resistance are the key elements of the project: the eternal stress points when it comes to contemporary travel gear. The project result is a mix of modernist luxe and ultra-performing understatement.
Valextra
Travel Collection
Valextra
Travel Collection
The Valextra & Changedesign collection contaminates the icons of the Valextra world – the classic Avietta, the Costa suitcase – with engineering solutions. The goal is to create beautiful object that are pleasant and easy to use. The Valextra luxury craft, thereafter, discovers materials and solutions that are not immediately its own, and organically includes them. Key points are the ultra-light steel framework, the telescopic driver made of anti-scratch aluminum and carbon fiber, and the addition – for the first time on the suitcase – the use of a shock-absorbing, light alloy wheels and a special tire created on purpose by Pirelli; the inside has been redesigned, too, and is now thermoformed, while the outside is made of a durable fabric with an incisive texture. A vision of luxury where clean lines and easiness of use create a new, dynamic balance.
