Change Design works virally by contaminating the brands it comes in contact with, transferring knowledge and genes between different fields which are sometimes thought far from each other.
The contaminations aren’t merely material, they are also cultural. They are vital energy: the only way to give life to new concepts. Like a virus resistant to antibodies owing to its ability to change and adapt itself, the projects that incubate more contaminations from outside last longer in time.
EXR Korea
Art Direction + Rebranding
The re-branding of the Seoul based sportswear brand, started mixing standard elements with innovative features. ‘Excelerate your style’ became the Brand’s claim, enhancing the affinity with the motorsport world and its attention to Dynamic sports and urban city lifestyle
The re-branding of the Seoul based sportswear brand, started mixing standard elements with innovative features. ‘Excelerate your style’ became the Brand’s claim, enhancing the affinity with the motorsport world and its attention to Dynamic sports and urban city lifestyle
EXR Korea
Art Direction + Rebranding
EXR Korea
Art Direction + Rebranding
The first step was changing from PROGRESSIVE to PERFORMANCE the brand’s entitlement, and right after working on the Brand Manifesto, in order to define a strong IDENTITY, a new collection’ structure in terms of products, and a clear and tenacious marketing strategy, as well a brand new retail approach. The re-branding procedure brought EXR to the opening of the first flagship store, which opened on Fall 2015 in Gangnam, Seoul, Korea. THE X HOUSE wants to be a HUB where collaborations and special projects found a place. Involving different brands – from spectacles to bicycles – must be considered as a pillar of the rebranding process, creating limited edition products all born from the same attitude. The intention of the Creative Direction is to mix styles and different typologies of products – whole with the same sporty design-oriented approach – in order to create a well-distinguishable mark. Going deeper with the contaminations and setting up international collaborations with various artists, illustrators and designers -among these: Krink, Cleon Peterson, Luke Pelletier, 108, (Cinelli), LiKeMinded Studio and many others – EXR converts into a unique Light Luxury Brand.
Mumm Reims France
Champagne Pack
MUMM 3D, an innovative package which highlights “Tradition and Innovation”, the duality at the heart of the Maison Mumm, is also the secret of Cordon Rouge, a subtle balance between freshness and intensity.
MUMM 3D, an innovative package which highlights “Tradition and Innovation”, the duality at the heart of the Maison Mumm, is also the secret of Cordon Rouge, a subtle balance between freshness and intensity.
Mumm Reims France
Champagne Pack
Mumm Reims France
Champagne Pack
The idea for the metal tridimensional packaging for Mumm was born from the impression of combining the bottle itself and the trophy, as it is commonly used onto the winner’s podium. The 3D printing technology has allowed the definition of a veritable metallic ‘sculpture’, which is similar to a kind of cup where the Champagne is stocked inside, integrating pack and content in a different way, like the frame and the engine in a car or in a motorcycle, where they’re connected and where both elements work together. 3D printing technology plays an Avant-garde role in terms of technology, because it’s radically changing the design process where powder is overlaid following the computer generated pathway, which in a certain way reminds the dynamism of bubbles of champagne. The design development aims to visualize the flow, like being on a wind-tunnel, where sport cars are used to be tested, to achieve the maximum engineering performance.
Pirelli Pzero
Art Direction
From 2009 to 2012 we curated the artistic direction of the Pzero Project. A brand extention of Pirelli dedicated to sportswear.
From 2009 to 2012 we curated the artistic direction of the Pzero Project. A brand extention of Pirelli dedicated to sportswear.
Pirelli Pzero
Art Direction
Pirelli Pzero
Art Direction
From 2009 to 2012 we curated the artistic direction of the Pizero Project. A brand extention of Pirelli dedicated to sportswear. During this period we took care of the men's and women's clothing, footwear and accessories collections.
NO KA’OI
Athleisure Collection
NO KA ‘OI is an ACTION COUTURE brand. NO KA ‘OI is designed for fashion-forward women who are unwilling to compromise on style when dressing to practice yoga. But, NO KA ‘OI is not just about yoga, it is about a way of life…
NO KA ‘OI is an ACTION COUTURE brand. NO KA ‘OI is designed for fashion-forward women who are unwilling to compromise on style when dressing to practice yoga. But, NO KA ‘OI is not just about yoga, it is about a way of life…
NO KA’OI
Athleisure Collection
NO KA’OI
Athleisure Collection
The brand new NO KA’OI Yoga collection speaks a completely female language. NO KA’OI mixes in an innovative apparel code both comfort and style. NO KA’OI means excellent in Hawaiian. Excellent thought as the research, the aiming that conduces to a quality made of glamour elements linked to the performance. ‘Natural’ camouflage prints, avant-garde volume outfits, precious embroideries and innovative unconventional high-tech materials are the perfect blend for this new sperimentation.. Yoga come ‘om.
Foscarini
Planet lamp
The fabric stitched exoskeleton lamp where technology steals the limelight and helps to realize a poetic, graphic and customized expression. This project has been selected for Compasso d’oro
The fabric stitched exoskeleton lamp where technology steals the limelight and helps to realize a poetic, graphic and customized expression. This project has been selected for Compasso d’oro
Foscarini
Planet lamp
Foscarini
Planet lamp
Planet was born to overcome the challenge of creating a fabric lamp that was completely empty and without a frame inside, able to be self-supported. The idea was to create a load-bearing seam, which would be simultaneously structural and decorative. Inspiration came from a system devised for the “smart clothing” used by NASA astronauts – where external embroidery stitched with a special yarn allows the suit to adhere to the body – retaining total flexibility and freedom of movement, even in zero gravity. By reinterpreting this technology – conceived for containing and used here for supporting – has been reinvented a familiar spherical object called Planet. A special yarn has been sewn onto the fabric surface which, when exposed to high temperatures, changes its molecular structure, stiffening it` into a support. Like the surface of the moon, the embroidered lines resemble the rifts and mountains of this luminous body. The two sizes – 80 cm and 55 cm – blend seamlessly with any setting-from contract to domestic environments.
