Change Design works virally by contaminating the brands it comes in contact with, transferring knowledge and genes between different fields which are sometimes thought far from each other.

The contaminations aren’t merely material, they are also cultural. They are vital energy: the only way to give life to new concepts. Like a virus resistant to antibodies owing to its ability to change and adapt itself, the projects that incubate more contaminations from outside last longer in time.

Product

Dainese
AWA winter collection 2017

We created for Dainese the AWA (all weather activity) line to be deliberately cross functional, perched at the intersection between the body and the enviroment.

We created for Dainese the AWA (all weather activity) line to be deliberately cross functional, perched at the intersection between the body and the enviroment.

Product

Dainese
AWA winter collection 2017

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Product

Dainese
AWA winter collection 2017

It’s human nature to be curious. Active-minded people thrive on letting that curiosity take them on different adventures. And the best adventures are ones that feel limitless or necessitate ending the day when the mind and body want more. Dainese created the AWA (All Weather Activity) line to be deliberately cross functional, perched at the intersection between the body and the environment. The common enabler of the AWA line, enabling winter enthusiasts to never end the day is Dainese technology and a design philosophy for the garments to adapt to multiple outdoor pursuits, intensity levels and environmental and thermal conditions. The AWA line brings its own new style and aesthetic in Dainese’s namesake Italian style with a flare that is retro-futuristic and displays inspiration sources ranging from space suits to nature.

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Product

EXR Korea
Rainboot

The EXR Rainboot innovative waterproof lightweight shoes. Only 140gr injected Pylon. Fit as a sneaker totally waterpoof like rubber boots. When technology met style at affordable price. Designed with EXR R&D dept.

The EXR Rainboot innovative waterproof lightweight shoes. Only 140gr injected Pylon. Fit as a sneaker totally waterpoof like rubber boots. When technology met style at affordable price. Designed with EXR R&D dept.

Product

EXR Korea
Rainboot

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Product

EXR Korea
Rainboot

The EXR Rainboot innovative waterproof lightweight shoes. Only 140gr injected Pylon. Fit as a sneaker totally waterpoof like rubber boots. When technology met style at affordable price. Designed with EXR R&D dept.

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Product

EXR Korea / The X Lab
108 Artwall + Raincoat

The exhibition of ‘The X Lab’, the place to put fashion and Art in communion- unveils an art-wall project – “Before and after zero” – carried out with the Italian artist 108, together with a limited edition

The exhibition of ‘The X Lab’, the place to put fashion and Art in communion- unveils an art-wall project – “Before and after zero” – carried out with the Italian artist 108, together with a limited edition

Product

EXR Korea / The X Lab
108 Artwall + Raincoat

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Product

EXR Korea / The X Lab
108 Artwall + Raincoat

Selected artists contribute to a collaborative design and to produce unique products, with the ‘capsule lines’. The X Lab gallery is located at the 3rd floor of the building in The X House, the EXR flagship store located in Garosu-gil, Seoul, South Korea. The limited edition raincoat has 108’s graphic on the chest and the back and it’s available in black and white. Raincoats go together with the Rainboots.

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Product

Burton snowboard
Burton Pirelli Collaboration

As Art Director of Pirelli Pzero we worked with Burton for a special project. A new rubber sole by Pirelli for Ion Boots and a limited edition Burton Custom Board.

As Art Director of Pirelli Pzero we worked with Burton for a special project. A new rubber sole by Pirelli for Ion Boots and a limited edition Burton Custom Board.

Product

Burton snowboard
Burton Pirelli Collaboration

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Product

Burton snowboard
Burton Pirelli Collaboration

The project that saw the collaboration of Maurizo Molin exploited Pirelli's knowledge developed in the design of winter tires.The sole of the ION by Pirelli boots introduces compounds that guarantee grip even in extreme weather conditions. The graphics of the table are inspired by an iconic formula one livery.

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Retail

EXR Korea
Flagship Store Seoul

The X House introduces a new shopping experience in Seoul as an ‘art atelier’, displaying diverse attempts and graphics by having combined brand, art and culture.

The X House introduces a new shopping experience in Seoul as an ‘art atelier’, displaying diverse attempts and graphics by having combined brand, art and culture.

Retail

EXR Korea
Flagship Store Seoul

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Retail

EXR Korea
Flagship Store Seoul

THE X HOUSE introduces a new shopping experience in Seoul as an ‘art atelier’, displaying diverse attempts and graphics by having combined brand, art and culture. The new concept complex cultural area not only allows shopping but also allows people to enjoy the collections created through artistic collaborations and limited edition’ releases.
The exterior of the building displays spy mirrors that convey modern and technical impression and natural volcanic stones inspired from Jeju Island. The four-story building, three floors on the ground and one under the ground, was created with four distinctive themes, a different one on each floor. The second floor and the basement give place to the different collections’ lines, while the first floor defines the first impression, so the building project was developed with minimalism concept that can illustrate its unique maxim “motor sports emotion”.

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