The X House introduces a new shopping experience in Seoul as an ‘art atelier’, displaying diverse attempts and graphics by having combined brand, art and culture.
Retail
EXR Korea
Flagship Store Seoul
Retail
EXR Korea
Flagship Store Seoul
THE X HOUSE introduces a new shopping experience in Seoul as an ‘art atelier’, displaying diverse attempts and graphics by having combined brand, art and culture. The new concept complex cultural area not only allows shopping but also allows people to enjoy the collections created through artistic collaborations and limited edition’ releases.
The exterior of the building displays spy mirrors that convey modern and technical impression and natural volcanic stones inspired from Jeju Island. The four-story building, three floors on the ground and one under the ground, was created with four distinctive themes, a different one on each floor. The second floor and the basement give place to the different collections’ lines, while the first floor defines the first impression, so the building project was developed with minimalism concept that can illustrate its unique maxim “motor sports emotion”.
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